Google Analytics may be a free net analytics service that gives statistics and basic analytical tools for program optimization (SEO) and selling functions. The service is obtainable to anyone with a Google account.

Google Analytics features include:

  • Data visualization tools including a dashboard, Score card and motion charts, which display changes in data over time.
  • Segmentation for analysis of subsets, like conversions.
  • Custom reports.
    • Email-based sharing and communication.
  • Integration with different Google merchandise, like AdWords, Public Data Explorer and Website Optimizer.

Google Analytics is engaged toward little and medium-sized retail websites.  The service has limitations that build it less suited to a lot of advanced websites and bigger enterprises. Google uses sampling in its reports instead of analyzing all obtainable knowledge.

Furthermore, some security specialists have raised considerations concerning privacy problems in Google Analytics.  Through the Google Analytics Dashboard, users will collect info on individuals whose websites link to social networking sites like Facebook and Twitter.

Why is it important to business?

Google Analytics may be a free net analytics tool offered by Google to assist you analyze your web site traffic.

Even though “web analytics” feels like a really little space of your digital presence, the implications of Google Analytics area unit really immense.

This is as a result of for many corporations, your web site is a hub for all of your digital traffic.  If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.  Given that your web site is that the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you’re running to push your product/services on-line.  Google Analytics may be a free tool which will assist you track your digital selling effectiveness.

That’s why over fifty million websites round the world uses Google Analytics.  If you’re not victimization it, you should set it up right now.

How does Google Analytics Work?

Simply put, Google Analytics puts many lines of trailing code into the code of your web site.  The code records varied activities of your users once they visit your web site, along with the attributes (such as age, gender, interests) of those users.  It then sends all that info to the GA (Google Analytics) server once the user exits your web site.

Next, Google Analytics aggregates the information collected from your web site in multiple ways that, primarily by four levels:

  1. User level (related to actions by each user)
    2. Session level (each individual visit)
    3. Page view level (each individual page visited)
    4. Event level (button clicks, video views, etc)

What area unit the distinctions between Metrics and Dimensions on Google Analytics?

The means i believe concerning the variations between metrics and dimensions is that metrics area unit actual statistics Google collected concerning user behavior on your web site, and dimensions area unit the varied ways you’ll read those numbers supported the business queries you’re attempting to answer.

For example, simply knowing the full quantity of individuals visiting your web site isn’t terribly useful to your business.  Knowing what number individuals visit your web site by age or location, on the opposite hand, is extremely useful to work out United Nations agency your core audiences area unit on the net.

Essentially, knowledge analytics is slicing and dicing metrics by dimensions supported the business queries you’re attempting to answer.

We wrote a guide here to assist you higher perceive number    of fundamentals of Google Analytics embody unit of study, differences between metrics and dimensions, and choosing the correct metrics

What reasonably knowledge area unit obtainable on Google Analytics, and what can you do with them?

There area unit 2 styles of knowledge that you simply will collect in Google Analytics:

  1. User Acquisition Data: data about your users before they visit your website
    2. User Behavior Data: data about your users when they visit your website

(1) User Acquisition Data

Before users visit your web site: you’ll access knowledge concerning your user demographics before they visit your website (e.g.their age, gender, and interests). You can additionally get knowledge concerning wherever they’re returning from, whether or not that’s Facebook, different websites, or Google search. I decision these knowledge “user acquisition data” as a result of they will assist you decipher that user cluster and channels to focus on.

These characteristics of your net guests, such as what media channel they frequent and their demographic information, are intrinsic to the users themselves. You really cannot do abundant to vary these attributes.

Luckily, the net is large, therefore although you can not amendment these natural characteristics of your guests, you can choose specific user groups on the internet who have the characteristics you want to target.

You can attract a lot of them to return to your web site by running targeted ads through Facebook, Google, and different advertising platforms. Your user acquisition knowledge will function the guiding compass to direct your digital selling strategy and activities.

(2) User Behavior Data

The second cluster of knowledge of information area unit “user behavior” data, that area unit collected throughout a user’s session on your web site.

“User behavior” data include:

  • how long a user stayed on your website
    • what is their first and last page on your website
    • the most common “pathway” through which they go through your website

Now in contrast to “user acquisition” knowledge, “user behavior” data can be easily changed by your changes you make to your website. The key here is to use varied analyses to spot the pages wherever your users get “fast.” You can then smooth out their user experience on these problem pages so users will move seamlessly toward changing to paying customers with token friction.

“User behavior” knowledge will function a guide for you to boost your web site therefore a lot of your users find yourself changing, whether or not which means creating a procurement on your

website, or signing up for your newsletter.

24 Reasons Why to Use Google Analytics

  1. FREE to use; you don’t have to pay any (monthly) fees for using this product. This way you’ll invest an honest budget in resources, rather than only/mainly in tools.
  2. Relatively easy basic setup; a basic implementation is easy compared to tools from many other vendors.  However, so as to completely get pleasure from all the options of Google Analytics, deeper knowledge is required.
  1. Documentation available on almost every aspect; on both the implementation as well as the configuration part thorough documentation is available. This This Google Analytics trailing code Library could be an ice begin.
  2. Powerful customizable reports; create your own reports with an easy drag and drop interface. Add many alternative dimensions and metrics in one report.
  3.  Intuitive tool; set aside some time and you will soon understand the interface, the different report sets and how to work with the tool.
  4. Great Analytics API; for more advanced users, you will love the Google Analytics API
  5. Integration of WMT; it’s easy to connect your Webmaster Tool data to Google Analytics. For anyone serious regarding SEO, this information is great.
  6. Handy way of tracking campaigns; you can literally track any campaign that is driving traffic to your website. In order to urge this right, you have to understand how to work with utm parameters.
  7. Lots of great add ons available; add ons can make your Google Analytics implementation, configuration and monitoring life a lot easier.
  8. Easy to connect to other tools; I am a huge fan of exporting data and automatically building reports & dashboards via Next Analytics. And there square measure a lot of more ways that to automatize knowledge reportage and uncover insights more simply.
  9. Send reports periodically via email; it may be useful for you to send out powerful custom reports to clients or internal stakeholders.
  1. Export to Excel at a breeze; the data export function works flawlessly and the opportunities are endless.
  2. Easy use of annotations you can add private or shared annotations. In this approach the info gets additional that means and causalities is shared on the surface.
  3. Setup custom alerts to save you time; uncover insights more easily.
  4. Ability to measure internal site search know what people on your website are searching for.Make effective changes to your navigation and products offers.
  1. Setup profiles for long term segmentation analysis; you can choose to exclude ‘own’ traffic, focus on certain traffic channels, include only traffic from a specific region etc.
  2. Advanced segments for ad hoc analysis; powerful on the fly analysis on a group of visitors.
  3. Powerful real time reporting; great way to get direct feedback on campaigns you are running. Very effective when testing implementations.
  4. Multi-Channel Funnels; go beyond looking at Last Click Conversions (LCC).
  5. Powerful integration with AdWords; it takes a few steps, but it’s worth it. Many insights on your AdWords campaigns square measure expectingyou in Google Analytics.
  6. Monitor your mobile and tablet traffic; it is easy to see how your mobile and tablet traffic is growing and whether this visitors segment is converting or not.
  7. A large group of specialized consultants to offer help; Google Analytics has an enormous network of qualified consultants around the globe. So just in case you would like facilitate, it is easy to find someone who can assist you.
  8. New features added periodically; the Web Analytics package has evolved to become a high-end solution for small, medium and large companies.
  9. Easy testing via experiments; if you want to try out testing, start with experiments in Google Analytics. Later on you’ll like better to invest during a paid answer.
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