Place, Product, Price, Promotion, People, Process, Physical Evidence

Mind your ps

Mind your Ps You might be asking yourself how all this newfangled digital ‘stuff’ fits into the traditional marketing mix: the venerable four Ps of Product, Price, Promotion, and Place. Well, it breaks down something like this. Place  Let’s start with the obvious one: it’s the internet. It’s the one Read more…

Close Bitnami banner